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Great hype for the launch of the EOS R5 but now some cooler considerations…

Canon recently launched two new mirrorless cameras during the REIMAGINE event. After the hype of the moment, what’s good and less good?

Giovanni Minelli
5 min readJul 13, 2020

Intro

During the recent REIMAGINE event, Canon finally seemed to wake up after a ten-year sleep, and has emphatically launched two new mirrorless cameras, and relaunched on the new RF bayonet — “designed for the next 25 years” as the EF mount was at the time.

Along with the cameras, new RF lenses and a photo printer have also been introduced.

The event, which fell during this pandemic period, was only online, and was heavily emphasized and advertised by Canon on the main social media; hard not to come across REIMAGINE banners and tweets in the previous days.

In general, Canon seemed to want to give a response to SONY in the mirrorless area, and to want to relaunch the challenge, returning to the forefront.

The good stuff

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Giovanni Minelli
Giovanni Minelli

Written by Giovanni Minelli

Art director & Designer. Writing about Apple, alternative OS, marketing and photography • www.minodesign.it

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